In 1895, master craftsman Cassel Goorin sold his first hat off a horse cart in Pittsburgh, Pennsylvania. Cassel's sons – the Goorin Brothers – continued the tradition of hat making when they moved the family business to San Francisco in 1949.
Today, Goorin Brothers is led by Cassel's great grandson who remains dedicated to the art
of bold hat making by crafting hats inspired by San Francisco's rich artistic community.
Cassel's legacy can be found in the detail and integrity of each hat. For over a century, the authentic character of Goorin has allowed individuals to tell their story without ever having to say a word.