Goorin Bros. Blog

  • Hello Philadelphia!


    It's always exciting to open new shops, but we're especially excited to finally be returning to Pennsylvania, the place where it all started! Our grand opening will be this Thursday, October 23rd from 6-8 pm in our new Rittenhouse Square shop at 1427 Walnut Street.

    Meet our new Philadelphia Shopkeeper, Jason. He's thrilled to be taking on the role and joining the Goorin Bros. family. We had a chance to get inside his head and hear his thoughts on the new shop.

    Tell me about your journey to Goorin Bros. What paths did you take to get you here today, opening the Philadelphia Goorin Bros. shop?

    I had been running a vintage store on South St. for 10+ years and I was looking for an opportunity to work for a unique company with growth potential. After seeing the advertisement, I was extremely attracted to the core values of Owning Your Own Business and Building From The Ground Up. I knew this was exactly the place for me and I was excited to work for a family owned company with a large majority of their product made in the USA. Goorin Bros. is the best place for me and the circumstances in which we found each other were very serendipitous. I am excited about the success of the Goorin Bros. Rittenhouse Square store and what the future holds.

    Why do you think Philadelphia was a good fit for Goorin Bros.?

    I believe it's a perfect fit simply because Goorin Bros. roots are based here in Pennsylvania and Philadelphia is a city with it's own rich history and a passionate flair for individual style and expression. Philly loves a true original and that is exactly what Goorin brings along with a strong commitment to quality product and providing an unforgettable customer experience. The people of Philly are all about being Bold and will definitely give you a piece of their mind. They are passionate people who love shared experiences of joy, triumph and sometimes pain. Honesty and integrity are what I love about this city and it's also something I feel Goorin Bros embraces in everything they do. Welcome back to PA!

    Going into the right neighborhood is incredibly important for Goorin Bros. What about this neighborhood do you think makes Goorin Bros. a great fit?

    I think that Rittenhouse Square is a great neighborhood for Goorin Bros. because it's the center and pulse of the city. It's a gathering point for people from all walks of life and it continues to grow and flourish. The area is not just the financial and shopping district, but also an area with incredible food, public art, museums, parks, theaters and music venues. It's an eclectic mix in Center City and Goorin Bros is the perfect addition to this growing and vibrant city. We will be in good hands with William Penn watching over us from his perch on City Hall.

    Each Goorin Bros. shop has their own vibe, which makes each shop a totally new experience. Do you have any plans or ideas for how to make your shop uniquely yours?

    I am excited to be a hub within the community for local events and connecting the city one hat at a time. We are very excited to be having our Grand Opening Party on October 23rd, which will feature live entertainment and spirits from Philadelphia Distilling. We will continue to support local businesses, musicians, artists, craft breweries/distilleries and restaurants to provide a human connection through education, happiness, laughter and HATS! The love in this company is infectious and I'm glad I get to share it with my home city.

    If you could give advice to the next new shopkeeper, what would it be?

    Be your best self and have fun because you were chosen for this job for your unique personality and enthusiasm. Don't be afraid to ask questions and you will truly understand the meaning of FAMILY. I have had the pleasure of meeting the most wonderful people in my short time working here and I feel completely at home with Goorin Bros. Stay true to who you are and constantly seek to improve and inspire others around you.

    RSVP to our grand opening here.

  • Get A Hat Named After You!

    We're excited to announce a new sweepstakes! All of our hats have their own personality and name. Have you ever wanted a Goorin hat to be named after you? Well now is your chance! We're running a sweepstakes where one lucky winner, chosen at random, will have a new Goorin Bros. hat named after them! Not only that, but they will win one hat of their choice. Five other lucky winners will also win a hat of their choice. The contest ends October 17th, 2014, so don't miss out!



    How to Enter: This sweepstakes (This Hat Is For You) is being held on Facebook through a page tab. Contests starts on September 22nd, 2014 at 12:00 PM PST. To enter the contest, the entrant must have a Facebook account in their name and ‘like’ the Goorin Bros’ Facebook page when promoted. The entrant will enter their information into the text fields to enter. The entrant can enter once a day (12:00am to 11:59pm) until the contest ends. Only one entry per Facebook account per day. Entrants found abusing the entry system will be disqualified. When an entrant shares the sweepstakes on their Timeline and that share refers someone to enter the sweepstakes, the entrant is rewarded with an extra entry for that day. The contest ends on October 17th, 2014 at 11:59 PM PST, and the winners will be announced on October 20th, 2014 at 12:00 PM PST.
    Prizes: The grand prize (1) consists of having a future Goorin Bros’ hat named after the entrant, as well as one (1) complimentary hat of their choice. 
Three (5) additional winners will be announced and will each win one (1) complimentary hat of their choice. There will be six (6) winners total.
1. The promoter is Goorin Bros, whose registered office is at 1269 Howard St. San Francisco, CA 94103
    2. Employees of Goorin Bros or their family members or any individuals connected in any way with the competition or helping to set up the competition are not eligible for entry.
    3. Contest only open to United States residents located in all 50 states and District of Columbia. Void where prohibited. Entrants must be 18 years of age or older.
    4. There is no entry fee and no purchase necessary to enter this competition.
    5. Route to entry for the competition and details of how to enter are via
    6. Closing date for entry will be October 17th, 2014 at 11:59 pm. After this date the no further entries to the competition will be permitted. The prize winner will be randomly selected from all eligible entries received throughout the Sweepstakes Period. The random drawing will be conducted by Sponsor or its designee, using randomization methods selected in its sole discretion. All potential winners are subject to verification by Sponsor, whose decisions are final and binding in all matters related to the Sweepstakes. The potential winners will be notified by email, using the contact information provided at the time of entry.
    7. The rules of the competition and the prize for each winner are as follows:
    8. Goorin Bros reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
    9. Goorin Bros is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
    10. No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
    11. Winners will be chosen at random by software provided by, or by recommendation of randomization software by, from all entries received and verified by Goorin Bros and or our agents.

    12. The winner will be notified by email and/or letter within 28 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

    13. Goorin Bros will notify the winner when and how the prize can be collected.
    14. Goorin Bros decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
    15. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
    16. The competition and these terms and conditions will be governed by the United States law and any disputes will be subject to the exclusive jurisdiction of the United States courts.
    17. The winner agrees to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current U.S. data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
    18. The winner’s name will be available 28 days after closing date by sending a stamped self-addressed envelope to the following address: Goorin Bros at 1269 Howard St. San Francisco, CA 94103
    19. Entry into the competition will be deemed as acceptance of these terms and conditions.
    20. By entering this competition the entrant agrees to allow Goorin Brother’s to conduct a background check if deemed necessary.
    21. No responsibility can be accepted for entries not received for whatever reason.
    22. By submitting your form with the Subscribe box checked, you are agreeing to subscribe to our e-mail newsletter. You may unsubscribe at any time. By unchecking the Subscribe box, you are still able to enter the contest and will not be subscribed to our e-mail newsletter.
    23. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to Goorin Bros and not to any other party. The information provided will be used in conjunction with the following Privacy Policy found at:

  • Private Event Bookings


    As a fourth-generation, family-owned company of bold hatmakers, our team at Goorin Bros. has been creating and selling custom hats of the highest quality since 1895, when artist and craftsman Cassel Goorin sold his first custom hat from a horse-drawn cart in the streets of Pittsburgh. We take pride in sharing our story and our unique history with our customers. That’s why we’ve opened up our shops for private events and bookings.
    With over 30 shops in North America, we currently offer private event bookings in select San Francisco/Bay Area and New York shops. We work with our customers to create a customized experience and a one-of-a-kind private event. Each event will be equipped with a bunch of hats (of course) and hat fitters, who will help each guest pick the best hat for them. Our shops are available for either a full shop buyout or a hat-buying minimum. We also offer Goorin Pop-up events, where we bring the hat experience directly to you.

    North Beach (capacity: 50)
    Hat Minimum: Spend a minimum of $1,500 in hats or pay the difference for a private 3-hour event.

    Haight, Elmwood, Union Square
    Hat Minimum: Spend a minimum of $1,000 in hats or pay the difference for a private 3-hour event.

    West Village, Park Slope, Williamsburg
    Hat Minimum: Spend a minimum of $1,500 in hats or pay the difference for a private 3-hour event.

    Preferred Vendors: Our shop will be offered as a venue. We have a list of preferred and licensed vendors (alcohol and catering) that we work with on a regular basis.

    Goorin Pop-Ups: Let us come to you!
    Goorin Bros. can pop-up at your office for $1500 for 2 hours. We’ll bring the hats and our expert hat fitters so that each guest gets the one-on-one Goorin hat experience, walking away feeling confident in their new hat.

    Please contact January Pongtratic at or call 415-431-9196

  • One Merchant's Story of Pride

    Our West Village Goorin Bros. Hat Shop created this fantastic photo spread to help promote Pride Week in their store. We invite you to share in one merchant's retelling of the experience from a letter he wrote to us. Take it away, Blake:

    Goorin_Pride1I am so glad you liked the pride promotion and am happy for the chance to tell you about it.

    As June approached, rainbow flags began popping up everywhere. The neighborhood around our West Village shop was buzzing in technicolor anticipation of the annual Pride celebration.

    2014 marks the 45th Anniversary of both the Stonewall riots and the start of the LGBT civil rights movement.

    On June 28, 1969, police raided The Stonewall Inn, a private club catering to the gay and lesbian community. Thirteen people were arrested, igniting a riot and a social revolution. This day is commemorated every year with a parade, giving members of the community and its supporters a chance to march with pride, to honor those who paved the way for future generations and to remember how far we have come. The parade here in NYC draws over one million spectators and participants. LGBT Pride is now celebrated worldwide in cities and nations across the globe.

    The Stonewall Inn, on Christopher Street, is only a block from our shop in the West Village. I walk by it everyday on my way to and from work.

    Thinking about this inspiring community, I wanted to do something at the shop to show support to our neighbors, customers and co-workers. The distinctive style of our hats seemed to be a good match with this rousing celebration.

    I figured a photo shoot for Instagram and other social media could showcase our hats on gay and lesbian couples in a sweet, flirty and tasteful light. I would accent the hats with a few simple rainbow accessories but keep the focus on the way the hats accented the couples.

    I brought this idea to Alex and Ben and they gave me the thumbs up to go for it. With enthusiasm, I designed and hand made a couple of custom rainbow hatbands and feather accessories. I called up photographer and good friend, Michael Yeshion, to shoot and I asked a few attractive friends, including my very handsome boyfriend, to model with me.

    The neighborhood was our backdrop, specifically Gay Street, the front of The Stonewall Inn and Christopher Park, across the street from the Inn.

    Christopher Park in Sheridan Square is famous for its Gay Liberation Monument, a sculpture created by NYC native George Segal in memory of the riots of 1969 and to honor the LGBT civil rights movement. This sculpture consists of four individual statues aligned in pairs. A pair of women sit together and a pair men stand together. These white lacquered statues have resided in Christopher Park for more than two decades and remain there today, still sitting pretty and standing tall. The sculpture exemplifies pride and perfectly fit my vision for the shoot.

    In addition to the photo shoot and social media promos, I wanted to give our customers something tangible as a way to say thank you and to show that we support them--a rainbow hatpin to wear on their Goorin hats and show their pride. Alex helped me order hatpins online and we attached them to business cards to give away at the register. I decorated the shop window with rainbow accents and we celebrated Pride week with our friends, neighbors and extended Goorin family.

    Many of our customers and co-workers are members of the LGBT community. Our shops are found in the heart of these communities in major cities nationwide--communities that are known for being authentic, theatrical, unique, stylish and bold. What's more Goorin than that?

    Best Regards, Blake

    Blake is a merchant in West Village and all-around great guy, even when he isn't selling hats. This talented, genuine and friendly person has graced our West Village shop with his presence since September of last year. We are proud to stand by our brothers and sisters in support of the LGBT community. Love is Love.

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