Goorin Bros. participated in Buy One Save One Foundation's 3rd Annual Derby Day at the Santa Barbara Polo & Racquet Club. BOSO is a non-profit organization with the sole mission of providing communities in developing nations with ready access to clean and safe drinking water. We were proud sponsors and vendors of their event as our Santa Barbara merchants outfitted the guests with bold hats fit for the derby.

Learn more about the BOSO foundation by visiting their website.

Photos by Veronica Rosario Sequeira. View more here.

Last week the Motor City received a visit from some of the world's most notorious graffiti artists. Organized by Detroit locals in support of the arts, a week long outdoor mural exhibition was executed around the city. Our good friend Reyes was one of the artists invited to participate.

Our Goorin family is never short of talent, creativity and of course, a bit of humor. Our Nashville merchant Dustin "Dirt" Waltke recently created something that lurks in the shop's stockroom.

Dustin is an artist and designer who creates artwork just as bold as the hats he connects customers with in the Nashville store. Hailing from the state shaped like a mitten Dustin moved to the warmer weather a couple of years ago and finds influences for his art in the people and music that spill onto the streets of downtown Nashville.

Recently, after being inspired by the culture of creativity, authenticity, and camaraderie that Goorin embodies Dustin decided to liven up the stock room of the Nashville store. The artwork that he created was inspired by childhood memories of monsters lurking in closets. The result is the Goorin Goblin of Nashville… if you are in town and feel the need to sneak a peek, ask nicely and the staff might just let you get a look!

You can learn more about Dustin at www.dustindirt.com

April 26th, 2012 marked the release of the XO Collection by Victor Reyes. Our hat shop on Haight St. in San Francisco played host for party goers celebrating Reyes' new designs for Goorin Bros. Drinks, treats and beats were abundant as hatters got their hands on the new hats. The Hold On Tightly book was also available for the evening - only 55 copies were handmade and signed by the artist himself.

View more photos here.

Victor Reyes presents the Hold On Tightly book, showcasing his recent works in print. The Hold On Tightly book is hand printed and hand assembled in San Francisco. Each book is signed and numbered by the artist and is a series of 55. The Hold On Tightly book is available today at the release of Victor Reyes' XO Collection and is included with the purchase of 2 XO products. Join us from 5 - 8 tonight at our Haight St. Hat Shop.

Tomorrow night is the opening reception for Hold On Tightly at Cassel Gallery, following the XO Collection release at our Haight st. Hat Shop. Here's a sneak preview of some of Victor Reyes' new works he will be showing.

A little look into our Custom Hat Shop in North Beach, San Francisco. Christa Baker and her team are keeping busy with derby and wedding season right around the bend. Not only are hats customized in shop but headpieces are hand made with the best silks, feathers, crystals and pearls.

Custom headpieces are made to order. Contact North Beach Custom Hat Shop for a consultation with Christa.

The Derby has long been a place and event for women to show off their carefully crafted and boldly adorned hats. The tradition stemmed from a time when wearing hats outdoors was a necessity and leaving the house without one is nothing short of a scandal. Goorin Bros. is harkening back to those times and giving the ladies a few new styles for this coming derby season.

Only 150 hats were hand-crafted by our custom hatters, Christa, Becky and Halley at our North Beach custom hat shop. Nine styles complete this collection with each piece named after a Kentucky Derby horse. The hats bands are hand-sewn and hand-tacked, using high-quality raw silk, vintage ribbons, and special selected adornments.

The Kentucky Derby Collection is only available in select hat shops: Gaslamp, Nob Hill, Larimer Square, Santa Barbara, Lakeview, Old Town, Nashville, Newbury, French Quarter, and West Village.

We are proud to announce the upcoming release of The XO Collection, a signature line by Victor Reyes. The collection launches on Goorin.com and in Goorin Hat Shops on April 26th, followed by a special reception at Cassel Gallery in San Francisco. Victor Reyes will be exhibiting his new installation - 'Let Go Lightly'. Here is a video preview of the collection shot by our friend Nick Lea Bruno.