A group of the artists from our American Made show at Cassel Gallery got together and did a large mural in San Francisco's Mission District recently. The talented Dana Goldstein was present through the entire process and captured some great photos. To see more of Dana's work visit her site: danalaurengoldstein.com

This week we presented our American Made & Heritage Collections at the Bread & Butter Tradeshow in Berlin, Germany. We were invited to the L.O.C.K. (Labels of Common Kin) section where brands share their affinity for craftsmanship and their valuation of authenticity. Recreating that same tradition and culture alive in our own hat shops it was impossible for anyone to pass by our booth without turning their head or taking a snapshot. We truly made a statement here with Germany, France, Italy, The U.K., Denmark, Spain, Sweden and Austria.

Our friend Revok was in San Francisco last week and collaborated on a large mural with Reyes and Steel on Mission st. Here's a few shots of the progress and finished mural. If you are in San Francisco go check it out on Mission st. between 9th and 10th.

A small glimpse into the handmade projects going on at Cassel Goorin studios over the past few weeks. All of the signs in our Goorin Hat Shops are 100% handmade with pride in San Francisco, California.

The recently expanded hat shop in North Beach now caters to custom hat designs by Christa. Bands, baubles and beads adorn our classic Heritage hats to give them a new twist and personal flavor while feathers add a unique flair. Bring your favorite Goorin hat and update it with a new band, feather or hat pin to get those heads turning. Dare to be bold and wear a custom Goorin hat, only at the newly opened custom hat shop in North Beach.

Since its opening our first hat shop in North Beach, San Francisco has served as the Goorin Bros. retail flagship. Its old world charm, vintage aesthetic and personalized customer service has truly made it part of the unique neighborhood. This month, we are extending the tradition by introducing our custom hat shop.

It is a breakthrough in Goorin History, literally. A doorway between the two shops has been carved out connecting the old to the new where hatters can put a personal twist to their favorite topper. North Beach's new haberdashery stays true to Cassel Goorin's vision of bold integrity. We invite you to take a sneak peek this Thursday during our Holiday Happy Hour from 6-9pm at 1612 Stockton St.

Thanks to everyone who came out and celebrated the 1333 Minna American Made Collection release at our Hat Shops and the American Made show at Cassel Gallery. Prairie Prince and The OB Bronzers rocked the house, followed by The Angels.