Blog about hats

  • The Roaring 20s

    The Roaring Twenties was a decade marked with excess and extravagance in all aspects. Wealth was abundant, liquor flowed, music boomed and fashion flourished. In lieu of the much anticipated The Great Gatsby film by Baz Luhrman, we've featured a few of our classic hats inspired by the literary classic. View our Great Gatsby Hats collection here.


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  • Derby Season

    As much as the Kentucky Derby is a spectator sport and a chance to revel in the throws of racing excitement, people keep an eye out for more than just the winning horse and jockey. It is a chance to see and be seen in the latest hat extravagance and fashion. There is no other time to be bold in headwear than during this time of year. Let's take a gander back in time to see how ladies and gents dressed for the derby in the years past.

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  • Earth Day: Reusable Goorin Bros. Tote Bags

    Today, April 22nd, millions of people participate and celebrate Earth Day to increase awareness and appreciation of the Earth’s natural environment. The most common practice of celebration is to plant new trees for Earth Day. And we'd like to celebrate in our own bold way. In honor of Earth Day, we are offering a free exclusive American made Goorin Bros. Earth Day tote bag - woven from recycled cotton - with every hat purchase in shops and online today.


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  • Straw - It's The Law

    From Mayor Van Swearingen, Jacksonville, Florida, on April 22, 1915, came the following proclamation:

    Be it known to all clever chaps, wise guys and gladsome ginks, that the season of the straw is arrived at hand. All men shall consign the somber stiff and the rusty soft hat to John the Junkman. They shall hie themselves forthwith in summery skypiece.

    WHEREAS: It hath come to my notice heretofore that a few of my subjects have neglected this most important duty, I do hereby issue this proclamation and set aside a certain day which shall be known to all men as Straw Hat Day. And all within my domain shall procure and wear a straw bonnet on and after this day or suffer dire penalty.

    WHEREAS: This day having been set, I hereby direct that every townsman who shall appear upon the streets of our fair city after said date without the proper straw headgear shall be penalized as follows:

    TO-WIT: Ye editors of the public prints shall be empowered to photograph and display in their respective papers the face and form of any offendor who shall appear in public without a straw hat on Monday following Straw Hat Day.

    SECONDLY, If the offendor appear on Tuesday without his straw lid, he shall be forcibly laid hold of by Chief Roach or his trusty men and consigned to Siberia or Tampa or some such desolate location.

    THIRDLY, for any further offense against my mandate, the extremist penalties of the law will be administered.

    Van C. Swearingen, mayor of Jacksonville, Florida, April 22nd, 1915.


    Not to worry folks, we've got classic straws to keep the sun off your face and keep you out of trouble!



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