Since its opening our first hat shop in North Beach, San Francisco has served as the Goorin Bros. retail flagship. Its old world charm, vintage aesthetic and personalized customer service has truly made it part of the unique neighborhood. This month, we are extending the tradition by introducing our custom hat shop.

It is a breakthrough in Goorin History, literally. A doorway between the two shops has been carved out connecting the old to the new where hatters can put a personal twist to their favorite topper. North Beach's new haberdashery stays true to Cassel Goorin's vision of bold integrity. We invite you to take a sneak peek this Thursday during our Holiday Happy Hour from 6-9pm at 1612 Stockton St.