Experienced hatters usually have a go-to favorite hat. You know, the one that fits oh-so-perfectly and magically looks good every time you wear it, even with bedhead and serious mirror neglect. Now, when a hat has scars and markings, it adds character. Every ding simply becomes a mark in its history. However, dust and spots (which are prone to happen after years of wear) cause a less-than-dapper appearance, and an unpolished hat leads to an unhappy head, not to mention an unsophisticated wardrobe, which we can’t stand behind.
As a general rule, if you love a hat, you should treat it with love — it’s only the gentlemanly and ladylike thing to do. Maintaining it is key to its lifespan and appearance. There’s no need to walk around in a dusty, spotted hat, especially when you’ve got the expertise of Goorin Bros. right at your fingertips. Start with these three quick, easy-to-do DIY cleaning tips to spruce up and restore your hat to its original, spiffy exterior.