Tag Archives: panama hats

  • 10 Things You Didn't Know About Hats


    It's our biggest day of the year — National Hat Day! In addition to our limited edition buttons for customers and National Hat Day outfit contests happening on FacebookTwitter, and Instagram (get the deets for both before the day ends!), we'd like to share with you 10 of our favorite, unknown, weird and surprising hat facts to commemorate our favorite accessory of choice, ever.

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  • Panama Hats


    The straw hat - a classic summer staple in any man or woman's wardrobe. A practical piece of headwear made to stay cool and shaded from the sun while providing an easy sophistication to any look. There are countless of straw hats under the sun, but there is no other type of straw hat that exudes elegance, confidence, and exquisite craftsmanship than the Panama hat.


    Only hats woven in Ecuador can be called a Panama hat. Traditionally, the straw used to make a Panama hat comes from the leaves of the Toquilla palm. The palm's soft, flexible and durable fibers are perfect for weaving and of course, wearing on one's head. The quality of a Panama hat is measured by the weave count of the straw. The most common weave is called the  Brisa weave (photographed below) and the quality of a hat is measured by grades. A grade 3 Brisa weave Panama hat takes only a couple of days to make unlike the finer weave, grade 12 Brisa weave hat that can take several weeks to complete. Continue reading

  • Hat Spotting in San Francisco

    Fashion's Night Out brought the retail world face to face with the most stylish fashionistas. We participated in the night's festivities in our home city of San Francisco, CA to see what event attendees were wearing on their heads. Whether it was a Goorin Bros. hat or not, we admired how each person donned the hat in their own bold way.

    This lovely lady caught wearing our Franko fedora from the Heritage Line and young gent in the Ari flatcap.

    While there may be a traditional way to wear certain hats, the rules can always be bent to truly make a hat your own. Fedoras, bowlers, and flatcaps are common for the bay area's climate and these individuals show the different ways to wear them.

    Share how you wear your Goorin with us by tagging #GoorinBros on Instagram or tagging @GoorinBros on Twitter and Facebook.

  • BOSO Foundation Derby Day

    Goorin Bros. participated in Buy One Save One Foundation's 3rd Annual Derby Day at the Santa Barbara Polo & Racquet Club. BOSO is a non-profit organization with the sole mission of providing communities in developing nations with ready access to clean and safe drinking water. We were proud sponsors and vendors of their event as our Santa Barbara merchants outfitted the guests with bold hats fit for the derby.

    Learn more about the BOSO foundation by visiting their website.

    Photos by Veronica Rosario Sequeira. View more here.

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