Tag Archives: San Francisco

  • How to Wear a Beanie

    Beanies are quintessential for winter styling and one of the most versatile and functional hats, well, ever. There's no wrong way to wear a beanie (just try and prove us wrong — we dare ya), but there's definitely more than one right way to wear one. Originally common headgear for dockworkers and sailors, we thought it best to show the ways to wear a beanie and make it look stylish with a classic American workwear inspired twist.


    Mark wearing our Dockyard beanie in front of his Tenderloin based shop, Handsome Oxford.

    Handsome Oxford, an unique vintage menswear shop with a focus on celebrating American made, American manufacturing and the American craft, was really just the perfect place to go to for outdoor and workwear apparel. We asked Handsome Oxford shop owner Mark Cruzada to style three staple Goorin Bros. beanies using his personal collection of American vintage clothing. Mark, being his unknowingly-eccentric-yet-totally-stylish self, was up for the challenge and styled three outfits around our beanies, all with his clothing, in his classic American workwear way.

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  • Al's Attire for Goorin Bros.

    Keeping true to Ted Goorin's passion for exquisite tailoring and master craftsmanship, we seek to work and collaborate with individuals who posses that spirit through and through. Al Ribaya of Al's Attire is one of them.  A local San Francisco artisan known for his fine detailing and haberdashery skills, Al has perfected the art of hat making, fine tailoring, and custom leather work.


    Goorin Bros. has partnered with Al's Attire to produce a limited edition line of caps, bow ties  pocket squares and vests for Ted Goorin's Cut & Sew Collection. These handmade items are exclusively available at select Goorin Bros. hat shops in the U.S. and online at www.goorin.com.


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  • Straw Life

    Spring. The warmer air and longer days usher in a time for making memories. The pictures we take now will be the ones placed lovingly into a scrapbook of the mind. Shed the heaviness of Winter and walk outside into Straw Life - a life of leisure where the call of the outdoors beckons and stories told are carried in the wind.

    GB_0311Make this season memorable with our new handcrafted straw hats, along with classic American Made and Panama styles. The light material, classic shapes and natural colors make these straw hats the perfect companion for Spring - providing shade from the steady Spring sun, and a stylish addition to any wardrobe.


    Ida Mae American Made cloche and Marlon Fernandez American Made fedora.


    Ginger wide-brimmed asymmetrical cloche and Blue Notes fedora.


    There are stories in the air - tell yours in a Goorin.




    Straw and Panama hats are now available at www.goorin.com 

    Visit a hat shop near you and get a personal hat fitting from one of our friendly merchants.

  • Fascinate This: A Private Affair at Goorin Bros. North Beach

    We invited a few of our favorite San Francisco bloggers for a night at the Goorin Bros. flagship hat shop in North Beach. A private affair introducing them to our newest fascinators and headpieces for women designed by Christa Baker. Inspired by the glamourous Roaring 20's, each piece is a unique addition not only to our library of styles, but to your holiday cocktail party wardrobe.

    pür•spirits provided their custom cocktail, the Alpina. Their elderflower liqueur paired with sparkling wine was the perfect refreshment to harken back to those days long gone.

    North Beach Hat Shop's dapper gents played host and educated our guests on the history, traditions, and customs of wearing a hat. Dale of Savvy Spice, Chandamheer of Pancake Stacker and Kathleen of Inspirafashion in their custom fascinators made by our very own designer, Christa Baker.

    Carlina of Allergic to Vanilla trying on the Veda headband and Kathleen getting measured for her hat size.

    The night also included a mini tutorial of hairstyles that compliment and support the fascinators. Kelly and Manny from Public Barber Salon demonstrated a quick twisted bun for Gretta. Nicole of My Manners and Moxie played model and showed off an effortless and elegant hair bun with fascinator.

    View the latest collection of fascinators and headpieces at . Also available in all Goorin Bros. hat shops.

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