Did you know that true Panama hats are actually crafted in Ecuador?
Artisans use a process that has been handed down through generations since the 1600s, and it takes 2-15 days to hand-weave each hat from Toquilla straw. In other words, a true Panama is a premium hat.
By following a few simple care tips, you will ensure that this piece lasts you a lifetime.
Stash your hat in a cool place – Toquilla straw is sensitive to extreme temps.
To help maintain the shape of your Panama, always handle your hat by the brim, not the crown. This helps prevent warping and cracking of the straw.
To prolong the life of your Panama, wrap it in a white pillowcase and use a steam iron to reshape the hat.
To remove stains on the straw, gently use a white magic eraser.
For dark sweat or water stains, take your hat to a trusted professional cleaner.
If you have any questions or want more hat support, we always love to have Goorin fans in our shops. Bring your Panama in for a quick steam, or just stop by to say hello and talk hats for awhile.
We're looking forward to seeing you soon.