Hat Care | Goorin Bros. Hat Shop

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Hat Care

Protect, refresh, and revive your hats with these tips and tricks.

Click here to download our ultimate hat care manifesto.

How To Store Your Hat

If you’d like to hang your hat on a hook, the hook should be wide and dull. Over time, gravity paired with a sharp hook will create a dimple in your hat.

Flat Caps

A flat cap can easily be stored on a shelf or stacked without any risk of losing its shape. However, the fabric of a flat cap can be tempting to moths. Be sure to store your caps in a hatbox, or in any box that can be sealed with a lid.

Cloches & Bowlers

For best results, “nest pack” your cloche or bowler inside a hatbox. To do this, roll two sheets of butcher paper into C-shapes and place in the bottom of the box, then place the hat inside the nest you’ve created.

tophat upside down
Fedoras & Top Hats

Storing your hat crown down in a hatbox will protect both the materials and the shape of the hat from harm and damage.

If you’re stacking multiple hats inside one hatbox, be sure to stack heavier fabrics (wool, leather, angora) on the bottom of the stack, and lightweight fabrics (straw, linen, cotton) on top

 Do Not Store Your Hat…


…in a car.

No matter the weather, this is no place for your hat. The dryness or humidity of the air inside your car can crack a straw hat, alter the shape of a fedora, or affect the fabric of any hat.

sun copy

…in a window or direct sunlight.

Direct sunlight can dry, shrink, and fade the color of your hat over time.

How To Treat a Stain


  • Create a gentle cleaning solution by mixing 1 tablespoon of detergent into 1 cup of cold water.
  • Dip a clean cotton cloth into the solution, then gently apply a small amount to the stained area. Dab at the stain. Do not rub, as this can damage the material.
  • Work slowly and carefully. Do not saturate the material, as this can cause your hat to become misshapen.
  • Blot the wet area with another clean cloth or a paper towel to absorb as much moisture as possible, then finish by letting the hat air dry fully.

The longer you wait to treat a stain, the more difficult it becomes to repair.

Natural Fibers  spoonful

Spot clean linen, wool, and cotton to prevent shrinking. Some linen and wool caps are stiffened with starch and can lose their nice, crisp shape when washed.

Synthetic Fibersfolded-cloth

Synthetics such as polyester and acrylic are fine to hand wash. Fill a clean sink with cold water and 1 tablespoon of detergent. Place your hat into the water and gently agitate, then let it soak for 5 minutes. Drain sink, then refill with cold water to rinse your hat. To dry your hat, roll it gently in a clean, dry towel, then unroll and let it air dry on another clean, dry towel.

Suede vinegar

Make a solution of equal parts white vinegar and water. Dab it onto a nylon-bristle brush, rub gently over the stain, then let dry.

Water and Stain Repellent


Raindri’s secret formula has been in the Goorin family for decades, and will valiantly protect your hat from the elements. Apply Raindri to a clean and dry hat. In a wellventilated area, hold can upright 7 to 10 inches from hat and spray evenly over the entire surface. Don’t forget the inside sweatband, as this part of the hat soils easily from sweat and makeup, and a spray of Raindri will act as a shield. After treatment, let your hat dry for 30 minutes. Apply Raindri every few months, depending on the wear of your hat.

If you don’t feel comfortable treating your hat, stop by your local Goorin Bros. shop so we can!

How To Pack Your Hat

To guarantee that your hat won’t lose its form, the best way to travel with any hat is to wear it on your head. However, if you need to pack and go, here’s how:

  • Stuff your hat with (clean) socks and t-shirts. Create a hat-sized nest inside your suitcase.
  • Place your hat carefully into the nest, crown down, making sure that the brim is in the position you prefer (flipped up or down). Cover the hat with a layer of clothing.
  • Once you arrive, remove and enjoy!

Fedoras, Cloches, Top Hats & Bowlers

To help preserve the shape of your hat, always grasp it by the brim. Make sure your hands are as clean as possible. Even with clean hands, the oils from your fingertips can discolor your hat over time. If you handle a fedora by the pinch of the crown (the pinch is the part of the hat where all of the fabric comes together to create a point), this can create a rip in the fabric, or cause the pinch to become asymmetrical.


It’s best to handle your cap by the bill. Although handling by the body of the cap won’t damage the cap, handling by the bill of a cap is proper. Only roll or fold the bill of a cap if you are certain that you want the fold to be permanent, as it’s impossible to regain the original shape once you’ve made changes.


Is Your Straw Dry?

Squeeze your hat a bit. Does it sound like it’s cracking? If your hat feels stiff and you hear a cracking sound, your straw is dry. To remedy this situation, put your hat in the bathroom while you shower. No, your straw hat will not become your new shower cap. Place the straw on your bathroom countertop crown down, then go ahead and enjoy your hot shower. While the steam fills the bathroom, the straw will soak up the moisture, becoming supple and flexible again. After you step out, give your hat another squeeze and listen. No cracking sound? Good.


Did You Sit On Your Hat?

If your wool hat gets crushed, don’t worry: these fabrics have a memory for the shape of their original block. Hold the squashed hat over steam from a tea kettle or garment steamer, and you will see the hat begin to open up. For best results, hover the crown over the steam, then recreate the pinch with your hands. The crown should pop back into its original form. Straw hats are more delicate, so once squashed, it may be time for a new hat!

How To Dry Your Hat

Caught in the rain? Here’s what to do once you come inside:

  • Dry your hat as soon as possible to avoid shrinkage.
  • Use a clean cloth to gently pat dry the outside of your hat.
  • Once most of the moisture has been patted out, let your hat air-dry naturally in a cool, dry place.
  • Do not apply heat to your hat, as this will cause it to shrink.
  • Fold the sweatband out to allow it to dry fully



Wrap the cap loosely in a clean, dry towel and press gently to blot out excess moisture, then lay the crown of the hat down flat on another clean, dry towel to dry fully.


Be aware that once a straw hat gets wet, the straw will most likely swell and alter the original form of your hat.


Be sure to “nest pack” your cloche inside a hatbox to dry. To do this, roll two sheets of butcher paper into C-shapes and place in the bottom of the box, then place the cloche inside the “nest” you’ve created so that the crown does not sit directly on the bottom of the box.

Leave the lid off the hatbox so the cloche can dry fully. If you don’t have a hatbox, stuff your cloche with butcher paper and place the hat on its side to dry.


Place a crown-down on a soft surface such as a clean, dry towel. Reshape your wool fedora to its original glory before you leave it to dry, as wool forms to the shape it’s in when wet.

Natural Fibers

Natural fibers should be treated immediately due to possible shrinkage. Any natural fibers (linen, wool, cotton, tweed, and Harris tweeed) risk shrinkage when wet.


Treat your suede flat cap like shoes. Gently roll the hat in a towel to blot out excess moisture and lay the crown down flat on a towel to air dry. To prevent build up of dirt and dust, brush regularly.

Synthetic Fiber

Acrylic and polyester require the same treatment as natural fibers and should be treated immediately due to possible shrinkage.


Is Your Hat Carrying an Odor?

Wool, Linen, & Cotton

Odor is caused by a buildup up of bacteria in the fabric of your hat. To remedy the situation, place your hat in the freezer overnight. The cold will kill all bacteria and your hat should be as good as new!


Steam the hat and let it air dry. Do not place a straw hat in the freezer, or the straw will dry and crack.