BERKELEY: Elmwood

Elmwood, the quaint Berkeley neighborhood best known for its established and upscale shops has all the ingredients the Goorin Family looks for when determining a fit for a new Hat Shop. The College Avenue neighborhood features outdoor cafes and a unique assortment of merchants that has already made it an emerging shopping area. You will notice impressive murals inside the store which Goorin’s own artists paint as well as fine handpainted signage proudly hung on the storefront – a perfect compliment to this classic neighborhood.