Getting to know your neighbors is always a good idea, especially when you’ve got neighbors like Sweet Chick.
Sweet Chick serves American cuisine with a Southern accent. They’re most famous for their legendary chicken and waffles; with choices such as Dried Cherry, Bacon + Cheddar, and Buffalo Fried Chicken (celery and carrot waffle topped with blue cheese), it’s easy to see why.
Lucky for us, Sweet Chick is right across the street from our Williamsburg shop.
When Sweet Chick owner John Seymour came to one of our parties, we had one of those conversations where it became clear that we should be friends. We’ve got a lot in common (and – ahem – we love chicken and waffles). A few days later, we sat down to a plate of heaven and got the full scoop on Sweet Chick from our new pal.
John is big on family and neighborhood. He’s the kind of guy who knows your name and asks how your mom is doing. During our conversation, he shared that his dad has been the inspiration for everything he’s done.
“My father was that iconic dude in the neighborhood,” he told us. “Everyone knew him, everyone loved him. And everything I know about customer service and making people happy, I learned from him.
At Sweet Chick, there’s no problem that we can’t fix. If something’s not right, we’ll make it right. This is a place where we can get creative. We’re passionate about what we do. And yeah, sometimes we make mistakes, but we’re passionate about those as well. If you don’t make mistakes, you’re not going to learn, and if you don’t learn, you’re not going to grow. You’re not going to go anywhere.
We’ve got something for everyone here. I want Sweet Chick to be a place where everyone feels welcome, everyone feels comfortable. I want people to walk out saying, ‘I need to be friends with those people.’”
Chicken and waffles was originally whipped up by late-night chefs in Harlem in the 1930’s, when jazz musicians finishing gigs often couldn’t decide if they wanted breakfast or dinner. The inspiration for Sweet Chick was born from this idea, and the restaurant has close ties to the music community. Rap legend Nas has embraced a partnership, Raekwon performed at a first anniversary party, and Joey Bada$$ cooked up a batch of his own spicy chicken and waffles with John in a video for First We Feast. (Wondering what John is currently listening to? Check out Leon Bridges. You heard it here first.)
All this is to say that Sweet Chick rules.
And please pass the hot honey.
John is wearing the Ruben Gonzalez in Natural.