The Electric Line is an exclusive collection of hats that reflects both the fine craftsmanship of the Goorin tradition and the innovative design of today's tattoo artists.

Both tattooing and the art of hat-making draw heavily on classics construction and composition. Tattoo artists spend years learning and honing their craft in order to express their authentic individual style through their work. With the precision and confidence required of a surgeon, these artists transform the human body into a colorful landscape of form and color. Accustomed as they are to working with a three-dimensional and permanent canvas. They are in their element applying their innovative designs to Goorin's artisan hats, themselves made to last for generations.

Milliners and tattoo artists alike have passed down their crafts from generation to generation, and the timeless relationship between mentor and apprentice has upheld the integrity of each art form. Rarely does one find a group of individuals that so exemplify the tradition of fine craftsmanship as these seven artists.

Cassel Goorin is proud to introduce this new generation of designers who use color and form to push the boundaries of hat design while remaining faithful to the Cassel Goorin tradition of quality materials and craftsmanship.

www.goorin.com