Located in Austin, TX. Goorin Bros.’ South Congress Haberdashery and Hat Shop is located right in the heart of the city’s thriving mercantile and music district. Influenced heavily by Tejano culture and the folk art that springs up around it, South Congress is home to numerous street festivals. SoCo is all about Austin’s strong core values of individuality, eccentricity, and boldness. In a city where hats have been mostly about cowboys and cowgirls, we are here for the page-boy lovers, the fedora fanatics, the cloche cravers, and people who are frenzied for floppies. Keep Austin weird and wearing hats y’all.