Austin South Congress | Goorin Bros. Hat Shops

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Located in Austin, TX. Goorin Bros.’ Austin South Congress Haberdashery and Hat Shop is located right in the heart of the city’s thriving mercantile and music district. Influenced heavily by Tejano culture and the folk art that springs up around it, South Congress is home to numerous street festivals. SoCo is all about Austin’s strong core values of individuality, eccentricity, and boldness. In a city where hats have been mostly about cowboys and cowgirls, we are here for the page-boy lovers, the fedora fanatics, the cloche cravers, and people who are frenzied for floppies. Keep Austin weird and wearing hats y’all.  
  Follow us on Instagram @GoorinBrosSoCo  
You're Invited.
Join us for our Shop's Holiday Event:

Friday, December 9th, 2016

Enjoy complimentary cocktails provided by our friends at I.W. Harper
*Enjoy Responsibly

Live Music

Wear your favorite Goorin and try on our newest hat styles of the season. Let's celebrate in fine fashion and with great taste.

We look forward to seeing you there.

Hours of Operation

Sunday 11am-7pm

Monday – Wednesday 11am-8pm

Thursday – Saturday 11am-10pm