How to find the perfect hat | Goorin Bros. Hat Shop

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To find the hat that’s best for your face,
we use a process similar to choosing the tool that’s right for the job.

Here’s how:

1. Look in the mirror. What’s your face shape?

face shape

An oblong face is longer than it is wide,
with fairly straight lines running from temple to jaw, and a round chin.

Try hats with a flared brims.
or hats like newsboys and cloches that sit low on the forehead.
Avoid hats with narrow or flat brims, as these will overemphasize the long lines of your face.

Hat picks: Dean the Butcher & Old Town

hat that's best for your face

A square face has a strong jawline, a wide forehead, and wide cheekbones.

Soft designs like floppy hats, Gatsby & cabbie, or curvy lines like bowlers are especially flattering to a square face.

Hat picks: Sugar Blues, Mr. Cohen

hat that's best for your face

Your face is about as wide as it is long, with a wide forehead, full cheeks, and a rounded chin.

Try balancing out this face shape with a more angular hat like a flatcap.
Because your face is very symmetrical, you can easily wear asymmetrical shapes,
such as hats with a high crown and peaked or slanted brim.
You can further accentuate this effect by slanting your hat forward.
Avoid tall rounded crowns or wide crowns and brims, which will accentuate the roundness of your face.

Hat picks: Good Boy, Guido Delgado and Show Boat

hat that's best for your face

Widest at the cheekbones, your face is highly angular, with a narrow forehead and a tapered chin.
A moderate to wide brim fedora with a pinched crown may be the best hat style for you.

Hat picks: County Line, The Doctor

2. Find a measuring tape. What’s your hat size?

hat size

3. Bonus round. Want more?

We’ve got it. We just helped the folks at The Today Show find excellent hats.
See the video and article here.

The perfect hat for your face is easy to find…
if you know what you’re looking for.
And now you do.

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