Shop Highlight: North Beach, San Francisco

Get to know Robyn Del Rosario, the manager of our Flagship SF shop!

Shop Highlight: North Beach, San Francisco
Q: Introduce yourself! A: I started my journey with Goorin at the Gaslamp location in San Diego, CA where I was born, raised, and resided til 2012. I started from the ground-up as a part time merchant then becoming an Assistant Shopkeeper and finally running show as the Shopkeeper for 6 years. I then transferred to the Elmwood location in Berkeley, CA where I had a 2 year run until the pandemic changed us all. Once the world started opening back up, I was given the opportunity to manage the North Beach location aka The Flagship and 1st ever Goorin Bros Hat Shop in San Francisco. 3 locations and 9 years later, it’s been a fun journey!
Q: What other local spots are cool in San Francisco? A: North Beach is known as the “Little Italy” of San Francisco so we’re surrounded by a plethora of Italian restaurants and cafes. However, just a block away on Stockton Street is Chinatown so we have the best of both worlds. Tony’s Pizza is a North Beach staple and is just steps away from the shop for a quick slice of pizza or a whole smorgasbord if you don’t mind waiting for a table. Original Joe’s is diagonal from the shop. It was founded in 1937 so you know there’s a reason why it’s still around. Their clam chowder and prime rib are “Deliziosa!” For coffee and pastries, Victoria’s Bakery. Hands down. Their blueberry scones are the best. I never leave with just one.
Q: Have you always liked hats?  A: Always. I’ve been wearing hats since I was 14 yrs old. I wore bucket hats and growing up. No one in my immediate family wore hats, at least not fedoras so I wanted to be different. Hats have always been a staple piece of my wardrobe, I never leave the house without a hat on. I’m that person who gets a fresh haircut just so that my hat looks better.
Q: Every hat-wearer is different but is there a particular style that you tend to gravitate towards in showing a first-timers?  A: I usually start with an introduction and then ask if they wear hats and what style. Our shop is a safe space to try on everything and anything, you just never know what looks and feels great until you try it on! When they are first timers or just baseball cap wearers, I start off basic with usually a flatcap, particularly a 6 panel duckbill - like the Benjamin Paul or Ronald Amos. Same shape, different material. It has a streamline fit and it’s very easy to wear and has come in multiple colorways. We currently have creme, ebony, and navy which works with most outfits.
Q: Which is your personal favorite core block?  A: Block No. 26 - Dean the Butcher & Hartman block. I have about 6 Dean the Butcher’s in my collection because it’s a classic and original shape.
Q: What is your go-to style for everyday wear? What about for a night-out?  A: Lately, I’ve been rocking my 8 panel Gatsby “Al Smalls” in gold during the day. It’s an easy wear and carry but yet bold because it’s gold, and velvet. This has been my go-to flatcap since I picked it up 3 years ago. When I was out on the town (pre-covid), of course I’m wearing one of my Dean the Butcher’s. Still a go to for me, day and night.
Q: If we could bring back ONE seasonal style from years past, which would you love to see back in the mix?  A: Belsky - leather stingy brim. We don’t see a lot of leather brims and this would be a nice option to the shops. I have one of the limited edition Belsky’s in whiskey from a holiday drop years ago and it’s in pristine condition. Leather lasts.Q) When you’re not at the shop, what do you love to do?  A: I spend most of my time with my partner and pup. I love to throw down in the kitchen and I love to cook! Also, fishing is one of my favorite pastimes. I’ve been going fishing since I was a kid and it brings back memories of growing up and quality time with my late father. Traveling is also on my top list of things to do. I am a firm believer in seeing the world when time and money permits!
Q: What do you love most about being in the hat world?  A: Hats are the obvious but helping find the perfect hat and sharing hat stories with our hat community is the icing on the cake.
Q: What makes your shop unique?  A: We have an eclectic staff here. Small team with mighty results. There’s not much shopping around so it’s great to see a hat shop like ours thriving representing this part of the City. We get both locals and tourists. With being one of the only Goorin shops left standing in the Bay Area, we continue to see familiar faces who have frequented our other locations - Union Square, Haight, and Elmwood. Customers make their way to our Flagship shop and the experience is nothing like they’ve experienced before. Hatters of the Free World Unite!
Visit Robyn and Team at our Flagship shop next time you're in SF!
NORTH BEACH: 1612 Stockton Street, San Francisco, California 94133 // 415.402.0454 // @sanfrancisco_by_goorin


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