Make your statement this season.
You just found 'em. Explore the latest seasonal truckers.
We started at the top, but there’s still a lot to cover. Shop the latest Farm product extensions.
Feed your Farm frenzy. Sign up for the freshest catch and releases.
Allow one of our style experts to bring a virtual one-on-one hatting experience into the comfort of your home.
The 1895 Journal
We're glad you're here. Check out our blog to see tips + tricks, styling, and posts from the community
Chat with a Stylist
Video Call with Stylist
Two FARM FRESH...FEDORAS
Alex, of our virtual Styling team, is back with advice about how to approach your first hat...
From the source: Alex, of the Virtual Styling Team
Alex, of the Virtual Styling Team, is back with more hat advice
another how-to from the Virtual Styling Team's video series
Alex is back with another Off The Wall video talking about how your hat is supposed to...
Three new styles to improve your collection
Alex is back and talking sweatbands! Let's be honest, your head retains heat and it can get...
our most fresh flatcaps have arrived!
Battle of our Core Styles!
Alex is back with another video!
Alex is back with another 'How-To' video!
An oldie but a goodie - one of our favorite YouTube videos from years back from our...
How we style [BLOCK No.13], an essential from our Core Collection
Make a subtle statement!
Cut & Sew: A Love Story
How we style [BLOCK No.8], an essential from our Core Collection.
“What do I wear this with?” It’s a question we get in the hat shop often, and...
See how we style [BLOCK No.26], an essential from our Core Collection
Alex is back with a 'How-To' Build a Fall Outfit with Fedoras video
See how we style [BLOCK No.25], an essential from our Core Collection
Our stylist team does a deep dive on a new corner of the Goorin-Verse
How we style Block No.28, an essential from our Core Collection
Alex is back with a new video on hat care
How we style [BLOCK No.18]
Alex Mroz, our virtual stylist is back to find the perfect hat!
Alex is back with the hat game tips + tricks - check it!
we took this history lesson from the men who know them best - Ben Goorin and !Michael...
Hat expert Alex Mroz shows 'How-To'
everything you've been wanting to know before booking an appointment with us
Alex is back with tips & tricks for hat care at home!
the sneaky silent winner of the blocks
Alex walks through how to perfectly steam your straw hats
not all hats who flatten are lost
"Angles are Attitudes" - Frank Sinatra
store 'em, pack 'em, bring 'em
the classic porkpie your grandfather told you about
Put a little yee-haw in your hat
everything you need to know to DIY at home
The block for the ages
The mystery behind Shantung straw
The Colonel has spoken
If there could only be one, Block No.26 would be it
Tag #itsagoorin for a chance to be featured
Your cart is currently empty.
favorites to cart
Log into or create
your Afterpay account,
instant approval decision
Your purchase will be
split into 4 payments,
payable every 2 weeks
You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout. Click here for complete terms.
Loans to California residents made or arranged pursuant to a California Finance Lenders Law license.
© 2021 Afterpay