The Farm: The Evolution

Designer !Michael K talks Farm Now & Future

The Farm: The Evolution

Read our previous post on The History of the Trucker here.

After the introduction of these initial Farm patches, it became clear something had clicked with a certain audience. The call of the wild had been heard. Over time more animals were introduced and, once again, Goorin Bros began building an arsenal of not only patches, but material and pattern experiments honing the heart of The Farm. And by the time The Farm hit the world stage on the soccer field, we were ready. By this time, The Farm had already created a well-established cast of unique personalities. The original Rooster had been firmly planted in the Farm catalog, as well as new favorites PANTHER and white TIGER. All of these core styles laid a solid foundation for the Farm to add another layer to our brand.At the beginning of 2020 The Farm introduced our infamous “Farm Fresh Drops” these styles initially were bold colors of tried-and-true patches. We kicked it all off with three bright colored drops, Chomp Chomp, Freedom LTD, and Electric Tamale. The reaction was almost immediate. It became clear that, among the Farm audience, there were wilder animals hungry for the freshest designs with elevated fabrics. Flash forward to today where, try as we might, we can’t keep our Fresh Drops in stock. There was something there. Something worthy in taking a baseball shape, rooted deeply in history. But also, a shape rooted in blue collar culture. There’s a certain magic to taking something created as a freebie billboard and catapulting to the top of a fashion line. If ever there was irony to be told, this was it. Taking the basics and unleashing their wild potential.Slightly prior to the Fresh Drops, the Farm released Fowl Play. A collection of six truckers on elevated materials, all designed together with intention as a collection. As things moved forward it became clear that these sorts of capsules told another side of the Farm story. A way to express ideas across multiple styles and create these moments. This has proven, time and time again, often to be more thrilling than even our Friday drops with capsules like Fish Bowl and Safari going on to be some of our most beloved releases.Amidst all of this, the future is wide open for The Farm. The keys have always been to root in our past and learn from it, without letting it dictate the future. As The Farm broadens into shapes beyond our iconic trucker, we’re keeping in mind the same aspects of solid historical foundation and creating fashion pieces meant to survive in the untamed world, and unleash the wild life. -!Michael K

shop THE FARM

MORE STORIES from the blog

Off The Wall Series: Fall, Fits, Fedoras

Alex is back with a 'How-To' Build a Fall Outfit with Fedoras video

Hats In Movie Culture

from our guest contributor, and king of movies: !Michael K

Goorin Bros. x Spotify: FW21 Playlist No.1

Our first playlist in our Fall/Winter series

Core Style Watch: Colonel Pierce

See how we style Block No.25, an essential from our Core Collection

Locals Only Vol. 1: Saint Maide

with love, from Nashville

Dean The Butcher: Coffee & Pine

the inspiration behind our latest seasonal colors

Capsule Inspiration: Cats & Birds

Cats & Birds Capsule coming Sunday 10.10.21 at noon pst

Inside The Crown: River Gray

Our stylist team does a deep dive on a new corner of the Goorin-Verse

Farewell To Our Larimer Sq Shop

Our Larimer Sq Shop located in Denver, CO has closed its doors.

Core Style Watch: River Gray

How we style Block No.28, an essential from our Core Collection

Off The Wall Series: Hat Care Kit

Alex is back with a new video on hat care

Shop Highlight: North Beach, San Francisco

Get to know Robyn Del Rosario, the manager of our Flagship SF shop!

From The Community: Talking Hats and New Projects with MAJOR

Grammy Nominated Singer & Actor MAJOR talks his latest project and Goorin.

Core Style Watch: Night Hawk

How we style Block No.18

Why We Love: Walker Sand Stone

One of our favorite seasonal styles back in stock after almost two years gone

Fall Fedora Staples

Night Hawk, River Gray, Colonel Pierce, and Billy The Kid

Off The Wall Series: How To Find A Hat That Fits Your Face Shape

Alex Mroz, our virtual stylist is back to find the perfect hat!

Styling: Core Farm Truckers

core is back in stock and more fashionable than ever

Currently Spinning: Vol 2

our vinyl picks of the month - and hats to match!

Styling: River Gray in Stone

Our favorite River Gray is back in a new color: STONE

Off The Wall Series: How To Measure Your Head Size

Alex is back with the hat game tips + tricks - check it!

Seasonal Outfitting

how to bring your wardrobe (hats included!) season to season

From The Community: Regina Moretto

Houston Slab Culture X Goorin Bros

The Farm: Houston's Lookbook

The Farm looks good on you Houston

From The Community: NYFW Interview With Ilbert J. Sanchez

Exclusive interview with Ilbert J. Sanchez of Garcon Couture on menswear, etiquette, and his new book!

Trucker Cap History

we took this history lesson from the men who know them best - Ben Goorin and !Michael Koester 

Off The Wall Series: How To Store Your Hats At Home

Another episode of Alex's Off The Wall Series!

Styling: Black & White Hats

with the return of Block No.13

Behind The Culture: Houston Campaign

 Houston Slab Culture : Slow, Loud and Bangin'

Behind The Design: With Peep

Designer Nathaniel Pearce aka Peep talks the Goorin design world

Off The Wall Series: How To Remove A Hat Band

Hat expert Alex Mroz shows 'How-To'

Style Watch: Tomas Santiago

Copper or Stone? Desert or Sky?

Salute to Farm Fresh Fridays

In case you missed these Fresh Friday drops

Style Watch: Baja

One hat, styled Four ways

Virtual Styling: FAQ

everything you've been wanting to know before booking an appointment with us

Shop Highlight: Melrose, Los Angeles

Get to know Troy Roberts, the manager of our LA shop!

Loungewear + Wide Brims

Because if 2020 taught us anything, its that you can definitely wear your underwear outside

Off The Wall Series: How to Stretch Your Hat

Alex is back with tips & tricks for hat care at home! 

Morning Routines with Hana

Get Ready with Goorin!

Shop Highlight: French Quarter, New Orleans

Get to know Claire Mangano, the store manager of our NoLa shop!

Block Series: No.47

the sneaky silent winner of the blocks

Hana's Hot Picks

Hats are not just an accessory, they are an extension of how we feel on the inside. So when you find something that works for you there's nothing wrong with playing favorites!

Farewell To Our Newbury St Shop

our Newbury St location in Boston, MA is closing at the end of August

Off The Wall Series: How To Steam Your Straw Hat

Alex walks through how to perfectly steam your straw hats

Two Hats, Five Looks

Cast your vote: Wool or Straw?

#FARMFITNESS

have you joined the movement?!

Gender Expansive Fashion Show

We were so honored and thrilled to collaborate with SharpeHaus for the first ever Gender Expansive Fashion Show in Greenville, South Carolina!

Behind The Design: With !Michael K

Hear about Goorin and Farm designs straight from the source!

El Sol and The Lotería

The Mexican game of chance!

Loader

your CART 0

Your cart is currently empty.

Shop Fedoras Shop Farm