find your SIZE

*Choose the closest measurement to actual size. Selecting the higher size is always best.

Your recommended size is:

*This style hat can run small, so we sized you up for best fit and comfort


XS S M L Xl XXl One Size (OS)*
Centimeters 54cm 55.5cm 57cm 59cm 61cm 63cm 55-61cm
US Sizes 54cm 55.5cm 57cm 59cm 61cm 63cm 55-61cm
UK Sizes 54cm 55.5cm 57cm 59cm 61cm 63cm 55-61cm

* For baseballs currently: a 4-snap-in back strap means the size range is 55cm-61cm with 58cm as center


Small/Medium Medium/Large One Size (OS)*
Centimeters 50-52cm 52-54cm 50-54cm
  • Hassle-Free Returns
  • 1-Year Guarantee
  • Pick Up in Store
  • Concierge Services


you buy it with Afterpay

Need help finding the right fit? CONNECT WITH A STYLIST

measure YOUR HEAD

Step 1


Locate a soft, flexible seamstress tape measure. Determine the widest portion of your head, typically starting just above the eyebrows and in the rear, you may feel a slight knot on the back of your skull.


No soft tape measure? Simply cut a 30” piece of string and grab a yard stick.

Step 2


Using a mirror, place the tape so that centimeters are visible starting at the front and wrap it comfortably around your head covering the widest portion until it overlaps above the eyebrows and ears.


If using a string method, follow the steps above. Mark on the string where it overlaps so that you can lay it down against the yard stick to determine the length in inches.

Step 3


You should be left with a measurement between 52 & 63 centimeters. Use our provided conversion chart below to determine your appropriate hat size. Enjoy.


It’s always good to measure a few times to ensure that you achieve a consistent result.

*Complimentary measuring tape available in shops or by contacting support@goorin.com

  • Hassle-Free Returns
  • 1-Year Guarantee
  • Pick Up in Store
  • Concierge Services


you buy it with Afterpay

Need help finding the right fit? CONNECT WITH A STYLIST

so what hat SUITS YOU BEST?

  • Hassle-Free Returns
  • 1-Year Guarantee
  • Pick Up in Store
  • Concierge Services


you buy it with Afterpay

Need help finding the right fit? CONNECT WITH A STYLIST


We hope you love what you ordered. But in case you don't — perhaps it's a little too big or the style just isn't you — our exchange and return process is absolutely hassle free.



We offer a 1 year manufacturers guarantee on all of our products, from the date of your purchase.

All products determined valid by Goorin Bros. to be defective in manufacturing or materials may be exchanged within 365 days of the date of purchase, and when accompanied by the original paper or digital receipt. Goorin Bros. guarantee doesn’t cover ordinary wear and tear, or damage caused by improper use or accidents. Items must have been purchased directly from goorin.com or a Goorin Bros shop. Items purchased through third party retailers are not covered under Goorin Bros manufacturer warranty.


Pick Up in Store

Browse our selection online and select the in-store pickup option at checkout. We will have your hat packed and ready for you to swing by for an easy handoff.

Concierge Services

Whether you’re just not sure about what works best for you, looking for the perfect gift, need some 1 on 1, or having trouble finding a particular style; we’re here to help.



or 4 interest-free payments of $45 with

Lucy is an open crown wide brim floppy made from 100% toquilla straw with a UPF-50 rating, providing 98% UV radiation block.

Learn More
Materials + Specifications
  • Crown: 4 1/2" Open Crown
  • Fabric: 100% toquilla
  • Brim : 4" Floppy
  • Hat Band: Grosgrain Pinch Bow
  • Sweatband: German wicking
  • Origin: Made in USA
Lucy is an open crown wide brim floppy made from 100% toquilla straw with a UPF-50 rating, providing 98% UV radiation block. This women's Panama hat features a 4 ½” open crown, 4” floppy brim, a grosgrain hatband with a pinch bow, and a German wicking sweatband.
Shipping + Returns

All US orders on Goorin.com are eligible for FREE ground shipping.

You can also choose to select an expedited shipping option during the checkout process.

If for any reason you are not satisfied with your order, we will happily exchange or return your purchase within 14 days of fulfillment.

Exchanges may be made for a different size or color of the same style, free of charge.

For International customers, ordering from outside of the US is simple via MyUS.com. After creating a free account, MyUS will provide you with a US shipping address and handle everything so you can shop as normal.


Making hats never gets old, only the folks making them. With this comes generations of experience at our craft. We combine old world methods with a modern mindset because quality people deserve quality hats.

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There is deep intention behind every design. We cut fabric and textiles, but never corners. Always an art; never just a hat.

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The best hats come from the best materials and only the finest will do. From 100% merino wool, hand woven toquilla straw, premium furs, and more. Start at the top.

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Tag #itsagoorin for a chance to be featured.

Customer Reviews
3.8 Based on 4 Reviews
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  • Reviews
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Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Ellery K.
United States United States

I am now the confident sexy woman I always wanted to be because of these hats

Goorin Bros. Lucy Review
Nancy S.
United States United States
Love this hat

I got some questions answered by the staff at Goorin that helped me decided to buy an admittedly higher priced hat than I usually get. Depending on how I measure my head, I fall in between medium and large and opted to get the large. This hat fits beautifully. The workmanship is exquisite. My only issues with the hat are its lack of packability when I usually travel carry-on only, and the lack of a chin strap. These will be resolved by wearing the hat on the plane and hopefully finding a safe spot to stash it, and purchasing hat chin cords that slip between stitches on the hat band. The customer support via email was very good. Although I won't buy another hat at this price point - probably ever - I'm feeling pretty confident I won't need to. This looks like it will likely outlive me.

Sally W.
United States United States
  • How does it fit? SmallTrue to sizeLarge
Beautiful hat, Goorin badge missing!

I’ve wanted this hat for years, and it’s gorgeous. I was disappointed to see that the hat I received did not have the Goorin logo badge on the hat band, as pictured online in every photo on the site. It doesn’t change the quality of the hat at all, just looks a bit unfinished and like it could be a knock-off. For the price, it would have just been nice to receive the item as advertised. (If that little badge is still available I would love to receive it if I can add it myself.) Either way, I know I’ll be wearing this hat for years.

Ashley M.
United States United States

It arrived packaged carelessly and was damaged. Damage aside, it looked really odd when I tried it on. Furthermore, its tag states that it's actually made in Ecuador, even though this website states that it's made in the USA. I found that very misleading and sketchy from a supply chain integrity/transparency of labor practices standpoint

Goorin Bros.

Hi Ashley, Thank you for your review of Lucy. I apologize that it was not packaged up to standards - we will have our support team look into that. All of our toquilla straw hats are handwoven in Ecuador and then blocked (shaped) in the USA - we apologize for the confusion. The stamp inside is to prove authenticity to the material. Thanks so much for your business!

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