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Located in Austin, TX. Goorin Bros.’ Austin South Congress Haberdashery and Hat Shop is located right in the heart of the city’s thriving mercantile and music district. Influenced heavily by Tejano culture and the folk art that springs up around it, South Congress is home to numerous street festivals. SoCo is all about Austin’s strong core values of individuality, eccentricity, and boldness. In a city where hats have been mostly about cowboys and cowgirls, we are here for the page-boy lovers, the fedora fanatics, the cloche cravers, and people who are frenzied for floppies. Keep Austin weird and wearing hats y’all.  
  Follow us on Instagram @GoorinBrosSoCo  

Hours of Operation

Thanksgiving Day- CLOSED
Black Friday 10am-10pm

Sunday 11am-7pm
Monday – Wednesday 11am-8pm
Thursday – Saturday 11am-10pm

Christmas Eve 10am-6pm
Christmas Day  CLOSED


New Years Eve  11am- 7pm
New Years Day  10am-8pm