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We packed our bags and headed for the hills of Cerro Gordo, CA, with photographer Vivian Sachs, to an abandoned mining town in search of a golden opportunity. Our mission was to capture a contemporary approach towards styling, inspired by Western classics, that speaks to quality American craftsmanship that you can trust. Here’s a small glimpse of what we unearthed. These hardworking, long-wearing styles will provide years of enjoyment, and classic elements and trims ensure they will remain fashionably sound for just as long. In the spirit of the miners of Cerro Gordo, you’re gonna dig them.

Wear them proudly.


A Goorin Bros. western straw wide brim hat being worn by a male on the floor of a house in the desert in Cerro Gordo mines, California.Alejandro Ignacio (Available Here)

A Goorin Bros. western straw wide brim hat being worn by a woman in a house in the desert in Cerro Gordo mines, California.Deep In The Heart (Available Here)

A Goorin Bros. western straw wide brim hat resting on a wooden table with poker cards in a house in the desert in Cerro Gordo mines in California. Deep In The Heart (Available Here)

A Goorin Bros. western wool felt wide brim gambler style hat being worn by a man in a house in the desert in Cerro Gordo mines in California. High Stakes (Available Here)

A Goorin Bros. straw center dent crown fedora hat with a wide brim being worn by a woman on the porch of a house in the desert in Cerro Gordo mines, California. Free Spirit (Available Here)

A Goorin Bros. straw center dent crown fedora hat with a wide brim being worn by a man on the porch of a house in the desert in Cerro Gordo mines, California. Butch Jackson (Available Here)

A Goorin Bros. straw western crown hat with a wide brim being worn by a woman walking through the desert with cactus in Cerro Gordo mines, California. Alejandro Ignacio (Available Here)

A Goorin Bros. felt teardrop crown hat with a wide brim being worn by a man walking through the desert in Cerro Gordo mines, California. Higher Country (Available Here)

A Goorin Bros. straw western crown hat with a wide brim being worn by a woman in a denim jean jacket standing in the road in Cerro Gordo mines, California. Alejandro Ignacio (Available Here)

A Goorin Bros. straw telescope crown porkpie hat with a wide brim being worn by a woman in with long brunette hair looking into the hills of the desert in Cerro Gordo mines, California. Fats Waller (Available Here)