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The Farm presents: Updog Capsule
A collection dedicated to man's best friend. Did your breed make the cut?
Probably the most requested patch in the DM's of thefarm_by_goorin_ Instagram is a dog patch. After last Friday's drop Fluffy Puppy, we knew we had to let more dogs out. Introducing: The Updog Capsule
From Our Designer, !Michael K - "Man’s best friend can’t be contained to just ONE Friday Drop. Five new breeds style all set on a muted and warm color palette to make it easy to cuddle up or take on a walk. Scoured the internet to find the most popular dog breeds that we had never done before. And also, FOWLER’S FAVORITE is actually Brutus, our eComm Manager’s sidekick. Didn’t go too crazy with materials here. Just elevated everything to our upper-level fabrics. A-panel and brim feature our elevated, water-resistant fabric. Mesh panels are upgraded to our super-soft technical mesh and of course that snuggly terry cloth sweatband. Also adhered to a very strict, muted palette here. Since dogs are ubiquitous, I felt like the colors should be just as easy to love. This one is for everyone. Think men’s basics. Think Alex Mroz. Alpha types up to High Horses can find a spot for any of these in their wardrobe."
MORE STORIES from the blog
Summer Nights: Escape the EscapeEscape from Everything. Escape the Escape.  The latest capsule from Goorin Bros. Avoid the average.
Inside the Crown: SS22 Preview & FavoritesOur stylist team does a deep dive on a new corner of the Goorin-Verse
Inside The Crown: Block No.25 EpisodeOur stylist team does a deep dive on a new corner of the Goorin-Verse
#HatWallWednesday Stories Vol.12Since we interact with so many hat-lovers on our social media channels, Nicky (our social media and community...
Farm Truckers: Seasonal ColorsExplore our latest seasonal color releases of your favorite truckers
Mr. Gilly x Goorin Bros.Introducing a collaboration project for the BOLD: "Do It With Style"
Off The Wall: What To Do When Visiting a Hat ShopAlex, of our virtual Styling team, is back with advice about how to approach your first hat shop visit
Off The Wall: How To Wear Hats With A Winter WardrobeAlex, of the Virtual Styling Team, is back with more hat advice
Off The Wall: How Is A Hat Supposed To Fit?Alex is back with another Off The Wall video talking about how your hat is supposed to fit...
The Farm History and FutureThe Farm has an extensive history within Goorin Bros. but also within American hat culture. We spoke about...
Off The Wall: How To Prevent StainingAlex is back and talking sweatbands! Let's be honest, your head retains heat and it can get a...
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