Why We Love: Sierra Madres

what makes this style a must-have 

Why We Love: Sierra Madres

Get to know the Summer Reserve II : Sierra Madres -

The details: 100% Palm Straw directly from Puebla, Mexico. Our trusted No.13 Cattleman Crown block. Crown height sits at 4.5" and this gorgeous brim comes in at 4" wide. The braided leather hat band to top off this authentic style.

 

Why we love it:  Sierra Madres is unlike any other straw hat we've ever made here at Goorin - frankly unlike any hat we've made. The brim is one of the widest we've done and paired with the cattleman crown, it's instantly a game changer in the hat world. We released a limited drop of Sierra Madres last summer and it sold out instantly - it was a mad hunt to try to find any remaining stock tucked away at shops across the country. The pure stylistic aspect of this hat really makes it shine brighter than a lot of other more traditional straws we make. 

Our customers say it best:

"I wanted this hat for a while, I put it off and was sad when it originally sold out. When Goorin announced they found a few more in the warehouse I did not delay and ordered it immediately. Sierra Madres is bold with its ultra wide brim and cattleman crown, and the color is gorgeous. It's also super sturdy and the brim gives me maximum sun protection when I'm out in the Nevada desert sun." - Karen Wiehl / @karen.wiehl

 Our Summer Reserve collection has limited quantities you won't want to miss. Make sure you're signed up as a Goorin Insider through our SMS program. Get On The List //

// photos: @stevewestphoto / @shannonmccollum / @karen.wiehl

MORE STORIES from the blog

Boots & Hats: The Bookends Theory

“What do I wear this with?” It’s a question we get in the hat shop often, and with...

Styling: Camo Truckers

styling you'll have to SEE to believe 

Core Style Watch: Dean The Butcher

See how we style Block No.26, an essential from our Core Collection

Off The Wall Series: Fall, Fits, Fedoras

Alex is back with a 'How-To' Build a Fall Outfit with Fedoras video

Hats In Movie Culture

from our guest contributor, and king of movies: !Michael K

Goorin Bros. x Spotify: FW21 Playlist No.1

Our first playlist in our Fall/Winter series

Core Style Watch: Colonel Pierce

See how we style Block No.25, an essential from our Core Collection

Locals Only Vol. 1: Saint Maide

with love, from Nashville

Dean The Butcher: Coffee & Pine

the inspiration behind our latest seasonal colors

Inside The Crown: River Gray

Our stylist team does a deep dive on a new corner of the Goorin-Verse

Farewell To Our Larimer Sq Shop

Our Larimer Sq Shop located in Denver, CO has closed its doors.

Core Style Watch: River Gray

How we style Block No.28, an essential from our Core Collection

Off The Wall Series: Hat Care Kit

Alex is back with a new video on hat care

Shop Highlight: North Beach, San Francisco

Get to know Robyn Del Rosario, the manager of our Flagship SF shop!

From The Community: Talking Hats and New Projects with MAJOR

Grammy Nominated Singer & Actor MAJOR talks his latest project and Goorin.

Core Style Watch: Night Hawk

How we style Block No.18

Why We Love: Walker Sand Stone

One of our favorite seasonal styles back in stock after almost two years gone

Fall Fedora Staples

Night Hawk, River Gray, Colonel Pierce, and Billy The Kid

Off The Wall Series: How To Find A Hat That Fits Your Face Shape

Alex Mroz, our virtual stylist is back to find the perfect hat!

Styling: Core Farm Truckers

core is back in stock and more fashionable than ever

Currently Spinning: Vol 2

our vinyl picks of the month - and hats to match!

Styling: River Gray in Stone

Our favorite River Gray is back in a new color: STONE

Off The Wall Series: How To Measure Your Head Size

Alex is back with the hat game tips + tricks - check it!

Seasonal Outfitting

how to bring your wardrobe (hats included!) season to season

From The Community: Regina Moretto

Houston Slab Culture X Goorin Bros

The Farm: Houston's Lookbook

The Farm looks good on you Houston

From The Community: NYFW Interview With Ilbert J. Sanchez

Exclusive interview with Ilbert J. Sanchez of Garcon Couture on menswear, etiquette, and his new book!

The Farm: The Evolution

Designer !Michael K talks Farm Now & Future

Trucker Cap History

we took this history lesson from the men who know them best - Ben Goorin and !Michael Koester 

Off The Wall Series: How To Store Your Hats At Home

Another episode of Alex's Off The Wall Series!

Styling: Black & White Hats

with the return of Block No.13

Behind The Culture: Houston Campaign

 Houston Slab Culture : Slow, Loud and Bangin'

Behind The Design: With Peep

Designer Nathaniel Pearce aka Peep talks the Goorin design world

Off The Wall Series: How To Remove A Hat Band

Hat expert Alex Mroz shows 'How-To'

Style Watch: Tomas Santiago

Copper or Stone? Desert or Sky?

Salute to Farm Fresh Fridays

In case you missed these Fresh Friday drops

Style Watch: Baja

One hat, styled Four ways

Virtual Styling: FAQ

everything you've been wanting to know before booking an appointment with us

Shop Highlight: Melrose, Los Angeles

Get to know Troy Roberts, the manager of our LA shop!

Loungewear + Wide Brims

Because if 2020 taught us anything, its that you can definitely wear your underwear outside

Off The Wall Series: How to Stretch Your Hat

Alex is back with tips & tricks for hat care at home! 

Morning Routines with Hana

Get Ready with Goorin!

Shop Highlight: French Quarter, New Orleans

Get to know Claire Mangano, the store manager of our NoLa shop!

Block Series: No.47

the sneaky silent winner of the blocks

Hana's Hot Picks

Hats are not just an accessory, they are an extension of how we feel on the inside. So when you find something that works for you there's nothing wrong with playing favorites!

Farewell To Our Newbury St Shop

our Newbury St location in Boston, MA is closing at the end of August

Off The Wall Series: How To Steam Your Straw Hat

Alex walks through how to perfectly steam your straw hats

Two Hats, Five Looks

Cast your vote: Wool or Straw?

#FARMFITNESS

have you joined the movement?!

Loader

your CART 0

Your cart is currently empty.

Shop Fedoras Shop Farm